This project runs under the company Rainy Dawn Entertainment SRL. (RDE)
What is Dance is Digital?
Artists need more financial support and a streamlined production process that does not get them into copyright infringements or require them to pay insane amounts for production.
We will try to solve that!
In short:
You choreograph & dance.
We film, produce, publish and market.
You keep all your choreography rights (licensing, performing, other collaborations, etc.)
We promote you as a dancer/choreographer (school name, website, links, etc.) on our social media plattforms, through the video.
You allow us to use the video & content commercially (RDE receives a license to use the video & choreography in its future productions or advertisements commercially.)
All video profit is shared 50% Artists / 50% RDE. (in case profit is generated)
This entire process is free for the artists.
Why do we do it?
Coming from a family of dancers and choreographers, I know the struggles of producing performances and the budgets needed for productions. Furthermore, sadly, Romania is a country where it is tough to make a living with art and dance, in particular. This is the reason why all of our productions will target international audiences. The final product will be in English and tailored to the American audience, where the potential resources are higher. My background and passion as an IT guy, geek, and dancer/choreographer (salsa mainly) are the engines behind this project.
The following steps represent our system:
Phase 1 - Starting of
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The dancer contacts us and wants to produce a digital performance.
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The artist chooses the music from a licensed music list.
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Select shooting location and costume.
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(optional) The choreographer makes a chroeo and prepares for the video shoot. (can also be improvisation)
Phase 2 - Production
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We bring the necessary gear to the recording location.
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We meet at the shooting location (which can also be our studio)
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Shoot the video.
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Eat some pizza.
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We edit the footage in a marketable way. (1-3 days)
Phase 3 - Publish and get rewarded
We publish the video on the official RDE page, on every platform imaginable.
(we will need your active participation - share, like, comment, etc.)
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Facebook
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Youtube (+ shorts)
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Instagram
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tiktok
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weekly newsletter
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Website
If the video makes a profit, we will share the revenue 50/50 between RDE and the collaborator.